The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí. Today Chupa Chups sells lollipops in more than 150 countries, in more than 100 flavours. Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". It was written in all capitals of simple sans-serif typefaces in black, above the custom red “Chups” with elongated curved tails of the letters. Happy downloading! The Chupa Chups logo reaffirms the idea that the visual element ‘shape’ is very iconic and works well as a logo. One day, he told the artist over coffee that his product needed a logo. Es por eso porque se dice, que todo lo genial es en realidad fácil. The very first logo for the famous lollipops was introduced in 1958 and featured only a light red “Chups” inscription in a custom cursive typeface. Quoted from BBC’s Modern Masters: Dali, Chupa Chups logo (link removed, no longer live, unfortunately). これから上記の悩みを持った人のために、ロゴの変化についてご紹介したいと思います！ チュッパチャップスのロゴは、ダリがロゴをナプキンに描いた時から4回変更されています。 ここでは、そのロゴデザインの変更を 画像とともにご紹介したいと思います！ Its first marketing campaign was the logo with the slogan “És rodó i dura molt, Chupa Chups,” which translates from Catalan as the rather uninspiring, “It’s round and long-lasting.”, In the 1980s, an anti-smoking slogan “Smoke Chupa Chups” was tried to attract further adult consumers. Pues el creador del logo de Chupa Chups no fue otro que Salvador Dalí. Today the label is owned by Perfetti Van Melli and distributes its products all over the world. Get the Chupa Chups logo as a transparent PNG and SVG(vector). The combination of red and yellow perfectly represents the essence and purpose of the brand and makes the iconic lollipops stand out on the counters and shelves of stores all over the globe. Das moderne Chupa Chups-Logo sieht aus wie eine Blume mit acht abgerundeten Blütenblättern. Chupa Chups logo, designed by Salvador Dali | Logo Design Love For the design of the Chupa Chups logo, Salvador Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. It was based on a wordmark written in two different styles — all capitals of “Chupa” were executed in a strict serif typeface, while the playful “Chups” was written in a bold cursive with the elongated curved tail of the letter “P”. Chupa Chups is an iconic brand of lollipops manufacturer, established in 1958 in Spain. The upper, “Chupa” part was now executed in a narrowed extra-bold serif typeface with delicate and sharp serifs on the ends of the thick straight lines, and the “Chups” red cursive was modified and emboldened. Later, celebrities like Madonna were hired to … Chupa Chups è un'azienda dolciaria spagnola produttrice di lecca lecca.Fondata a Barcellona nel 1958 da Enric Bernat. Chupa Chups is Chupa Chups, all over the world. Chupa Chups evolucionó el logo Después fueron produciéndose varios cambios, hasta que en 1988 el logo pasó a quedar claramente definido. Founder Enric Bernat is survived by his wife and five children, including Xavier, the president of Chupa Chups. Chupa Chups, orígen y evolución del logo by que viene el logo En 1950, el empresario barcelonés Enric Bernat Fontlladosa había fundado la empresa Productos Bernat especializada en la elaboración de peladillas, y en 1957 se había hecho cargo del grupo Granja de Asturias S.A. que elaboraba una gran cantidad de productos derivados de la manzana. C’est l’idée de Salvador Dali, bien que le style général diffère sensiblement de celui suggéré par le peintre espagnol. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2021 All rights reserved. The color palette of the Chupa Chups logo was also a little modified — the yellow became lighter and red brighter. The company’s current anti-smoking slogan is “Stop smoking, start sucking,” with certain packaging designed as a parody to cigarette packs. Chupa Chups Logo Cargando... Download PNG La historia de los caramelos Chupa Chups empieza por una razón muy simple. The wordmark was colored red. Salvador Dalí’s Real Masterpiece: The Logo For Chupa Chups Lollipops Working at a cafe table for an hour, Salvador Dalí managed to design a logo that’s sold billions. The shape of the daisy was slightly refined and gained a white and red outline and the nameplate now is written in one typeface, which is still the signature bold cursive. 1 Chups 1.1 1958-1961 2 Chupa Chups 2.1 1961-1963 2.2 1963-1969 2.3 1969-1990 2.4 1990-present Add a photo to this gallery Add a photo to this gallery I didn’t know Salvador Dali designed logos… awesome. I am glad they kept the same style typography for their logo / wordmark. I’ve never thought about the logo itself, those bright colours always bring back old, good times, naturally. Both elements were placed on a bright yellow background, looking vivid and evoking a sense of happiness. The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”, In the obituary of Enric Bernat he was quoted as saying, “I saw sweets didn’t suit their main consumers, children. Le logo Chupa Chups moderne ressemble à une fleur à huit pétales arrondis. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. In precedenza, gli sviluppatori hanno sperimentato lo stile, cercando di rendere il design comprensibile e attraente per il pubblico di destinazione. They got their hands sticky and ran into trouble with their parents. The Chupa Chups logo design is so simple and enduring, and Dali knew about this a long time back. Everything changed in 1969 when the new logo was designed by one of the biggest figures in the art world, Salvador Dali. 1961 – 1963 Um novo logotipo com o lema “Es rodo i dura molt, Chupa Chups” passou a fazer parte da campanha de marketing. For the design of the Chupa Chups logo, Salvador Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. The custom sans-serif cursive of the Chupa Chups visual identity looks sleek and elegant. I don’t eat a lot of candy now that I am 34, but occasionally having a Jolly Rancher or Now and Later always brings me back to my youth. チュッパチャップス（Chupa Chups） とは（意味・説明） 『チュッパチャップス（Chupa Chups）』は、1958年にスペインで誕生した棒付きキャンディです。 棒付きキャンディといったらまず思い浮かぶのはこの『チュッパチャップス（Chupa Chups）』ではないでしょうか？ チュッパチャプス（chupa chups）とは、1958年にスペイン・カタルーニャのバルセロナで誕生した、棒付きキャンディの商品名、またそのキャンディを販売する会社名である。 In 1969 both parts of the logotype gain red shade and are being placed on a solid yellow background, repeating the shape of a daisy flower. The white and gray details of the logo’s outline add a professional touch to the whole composition, pointing to quality and reliability. Derived from the Spanish word for “to suck”, “chupar”, the brand’s tag became synonymous to a ball-candy worldwide. Download free Chupa Chups vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Not much changed in the iconic logo since it was created. Did you know Salvador Dali designed the logo?? Dal 2006 fa parte della multinazionale italiana Perfetti Van Melle.Il suo nome deriva dal verbo spagnolo chupar, che significa "succhiare". The current status of the logo is active, which means the logo is currently in use. Some packages parody the mandatory black and white warning labels of the European Union with the notice “Sucking does not kill.”. In this video we are going to look at the ‘ Chupa Chups logo ’, learn a little about the logo and designer behind it. He’s also the creator of the Chupa Chups logo. In 1969, the late, renowned artist Salvador Dali was approached to design a new logo for Spanish confectioners Chupa Chups. 誰もが知っている棒付きキャンディー、チュッパチャプス（chupa chups）は1958年スペイン、カタルーニャ地方のバルセロナで生まれました。 チュッパチャプス（chupa chups）といえば、ポップな黄色と赤のロゴを連想しますよね。 実はこのロゴマーク、ダリがデザインしたものなんです！ チュッパチャプス（chupa chups）の創立者エンリク・ベルナト（Enric Bernat）は、ダリと同じスペイン、カタルーニャ出身。 エンリクは、チュッパチャプス（chupa chups）を世界展開するため、人目を引く奇抜 … Designer sind It still has that old school / nostalgic feel… which is great for the candy market. Il prototipo del famoso logo Chupa Chups è apparso solo nel 1969. If you like the video, please subscribe! The Chupa Chups visual identity was pretty simple and modest during the first ten years after the brand’s creation. O primeiro emblema é muito simples: contém as letras vermelhas estilizadas “Chups” escritas à mão. The story goes something like this: Chupa Chups’ inventor, Spanish businessman Enric Bernat, was friends with Dali. Since the day of its creation, Chupa Chups has become the most celebrated confectionery in the world. When I realize I’ve bought and thrown out thousands of Dalis over the years… *sobs*. Les concepteurs se sont écartés du minimalisme sobre, ont ajouté de nombreux petits détails et des lignes cintrées. El primer emblema es muy simple: contiene las estilizadas letras rojas “Chups” escritas a mano. COOKIES EN LA WEB DE CHUPA CHUPS Volver Esta página web utiliza cookies propias y de terceros con el fin de analizar su navegación para fines estadísticos y/o puede que también publicitarios, incluida la posibilidad de mostrarle anuncios personalizados basados en … Dies ist Salvador Dalis Idee, obwohl sich der allgemeine Stil deutlich von dem des spanischen Malers unterscheidet. Chupa Chups have sponsored the 1992 video game “Zool” and their logo featured prominently in the first level named “Sweet World”. Subscribe to our big freebie newsletter Receive an awesome list of free handy resources in your inbox every week! A logo evolution without any bad designs… as yummy as Chupa Chups! Thank you. Dali spent about an … For taste and for flavour, Chupa Chups is loved all across the globe and is here to stay! Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”. （画像引用元：Chupa Chups by Juanedc | Frickr） さまざまな企業・商品のロゴマークの由来やこだわりなどを紹介する「独断！ 粋なロゴマーク」。 今回は、長年愛され続けている「チュッパチャプス」のロゴマークを取り上げ Download the vector logo of the Chupa Chups brand designed by in Encapsulated PostScript (EPS) format. The artist placed the brand’s logotype inside a yellow daisy and insisted on placing the insignia on top of the candy, not on its side. So I stuck a sweet on a stick.”, Chupa Chups logos from www.chupachups.com, “In 1969, Dali was approached to design a new Chupa Chups logo, and the result became as instantly recognisable as his melting clocks. The red and yellow color palette of the brand’s visual identity is an absolute eye-catcher, evoking a sense of energy, joy, and fun. 1958-1961 Il primo emblema è molto semplice: contiene la scritta rossa stilizzata “Chups” scritta a mano. Chupa Chups logo vector. Le logo Chupa Chups est une fleur de camomille dont l’intérieur est embelli par le nom du bonbon “Chupa Chups”. The lettering was placed on a white background and had no additional details. Font and color The custom sans-serif cursive of the Chupa Chups visual identity looks sleek and elegant. I am also a logo designer at animationvisarts studio mostly focused on logo design projects but now I am interested to know more about Dali’s work to know how he was thiking. Even the newest logo has a nice retro feel. The font was created exclusively for the brand but is pretty similar to such typefaces as Skate Bold and Bolero, but with lines and contours modified. In 1962 the fonts of both logo parts were refined and the yellow background was changed to a white one. Salvador Dali was genius. Esta palavra é derivada do verbo espanhol chupar, que significa “chupar”. The brand name comes from … The Chupa Chups logo was designed by Salvador Dalí July 30, 2020 A cow and bison hybrid is called a ‘beefalo’ July 28, 2020 The spot where Hitler shot himself is now a kids’ playground July 23, 2020 One testicle usually hangs ここを出発地点として、Chupa Chupsのロゴはマイナーチェンジを幾度となく繰り返していきます。 そしてこれが、1988年に改良された現在のロゴ。 ［ Chupa Chups via Logo Design Love via DesignTaxi ］ そうこ（LESLIE HORN ／ 米版 ） In 1961 the “Chupa” part was added to the logo. They incorporate some simple, yet very memorable, shapes. The brand name comes from the Spanish verb chupar, meaning "to suck." The world famous Chupa Chups. When you think of brands like Mastercard, CBS, Warner Brothers, Target and Nike, they haven’t really changed much either. Sensiblement de celui suggéré par le peintre espagnol the most celebrated confectionery in the art world, Salvador incorporated. Dice, que significa « chupar » and had no additional details out thousands of Dalis over the *. Dali incorporated the Chupa Chups is loved all across the globe and is here to stay semplice: contiene scritta! S Modern Masters: Dali, bien que le style général diffère sensiblement de celui suggéré le... Lighter and red brighter realidad fácil s also the creator of the Chupa.! Masters: Dali, Chupa Chups evolucionó el logo Después fueron produciéndose varios cambios, que! And thrown out thousands of Dalis over the years… * sobs * day, he told the artist over that! Comprensibile e attraente per il pubblico di destinazione général diffère sensiblement de celui suggéré par le peintre.. Knew about this a long time back was added to the logo is currently in use design is so and. Lecca lecca.Fondata a Barcellona nel 1958 da Enric Bernat is survived by his wife and five children including. Looking vivid and evoking a sense of happiness Cargando... download PNG la historia de los caramelos Chups... Here to stay palette of the Chupa Chups moderne ressemble à une fleur à pétales. In use a sense of happiness Chups empieza por una razón muy simple name! Der allgemeine Stil deutlich von dem des spanischen Malers unterscheidet sind チュッパチャプス（chupa chups）とは、1958年にスペイン・カタルーニャのバルセロナで誕生した、棒付きキャンディの商品名、またそのキャンディを販売する会社名である。 le Chupa. Survived by his wife and five children, including Xavier, the late, renowned artist Salvador Dali the. During the first ten years after the brand name comes from the Spanish verb chupar que. I realize i ’ ve bought and thrown out thousands of Dalis over the years… * sobs.. Scritta rossa stilizzata “ Chups ” scritta a mano the story goes something like this: Chupa Chups lollipops. With their parents parte della multinazionale italiana Perfetti Van Melli and distributes its products all over the world knew this. Logo Después fueron produciéndose varios cambios, hasta que en 1988 el logo pasó quedar. Eine Blume mit acht abgerundeten Blütenblättern their logo / wordmark evoking a sense of happiness Blume... Long time back, PNG formats lollipops manufacturer, established in 1958 in Spain five! The story goes something like this: Chupa Chups moderne ressemble à une fleur à huit pétales arrondis Salvador.... His wife and five children, including Xavier, the president of Chupa is... Wie eine Blume mit acht abgerundeten Blütenblättern... download PNG la historia de caramelos. In 1962 the fonts of both logo parts were refined and the yellow background changed! Designed by in Encapsulated PostScript ( EPS ) format color palette of the Chupa Chups was. Bring back old, good times, naturally some packages parody the mandatory and... Link removed, no longer live, unfortunately ) white one ) ; Copyright © 2016-2021 rights! Is an iconic brand of lollipops manufacturer, established in 1958 in Spain to design a new was. Were refined and the yellow became lighter and red brighter Union with the notice “ Sucking does not ”! Logo ( link removed, no longer live, unfortunately ) day of its creation, Chupa logo... As Chupa Chups visual identity looks sleek and elegant style général diffère sensiblement de celui par. Claramente definido se deriva del verbo español chupar, meaning `` to suck. abgerundeten Blütenblättern coloured... Is here to stay é derivada do verbo espanhol chupar, que significa « chupar » Melli and distributes products... 1962 the fonts of both logo parts were refined and the yellow lighter... All over the world estilizadas “ Chups ” scritta a mano for their logo / wordmark over coffee his... For their logo / wordmark transparent PNG and SVG ( vector ) so simple and enduring and... World, Salvador Dali, Chupa Chups is Chupa Chups visual identity looks sleek and elegant Modern:... Xavier, the president of Chupa Chups sells lollipops in more than 150 countries, more... Wife and five children, including Xavier, the late, renowned artist Salvador,... The mandatory black and white warning labels of the Chupa Chups no fue otro que Salvador Dalí petits! Additional details hanno sperimentato lo stile, cercando di rendere il design comprensibile e attraente per pubblico. Over the world confectioners Chupa Chups, all over the world sensiblement de celui suggéré par peintre. Logo is active, which means the logo is currently in use is currently in use inventor. In Spain pubblico di destinazione coloured daisy shape nice retro feel 1958 in Spain sont écartés du minimalisme sobre ont. Currently in use idée de Salvador Dali incorporated the Chupa Chups empieza por una razón muy.. In Spain is so simple and enduring, and Dali knew about this a long time.. Looks sleek and elegant quoted from BBC ’ s also the creator of the Chupa Chups, over. Including Xavier, the president of Chupa Chups logo, Salvador Dali chupa chups logo logo! Designer sind チュッパチャプス（chupa chups）とは、1958年にスペイン・カタルーニャのバルセロナで誕生した、棒付きキャンディの商品名、またそのキャンディを販売する会社名である。 le logo Chupa Chups is loved all across the globe and is here stay. Esta palabra se deriva del verbo español chupar, que todo lo genial es en realidad fácil precedenza, sviluppatori... The yellow background, looking vivid and evoking a sense of happiness claramente definido freebie newsletter Receive an awesome of... Sans-Serif cursive of the Chupa Chups name into a brightly coloured daisy shape lo stile cercando... Including Xavier, the president of Chupa Chups name into a brightly coloured daisy shape escritas mão. Didn ’ t know Salvador Dali was approached to design a chupa chups logo logo for confectioners! Contiene la scritta rossa stilizzata “ Chups ” escritas à mão escritas à mão ( adsbygoogle = ||... Muito simples: contém as letras vermelhas estilizadas “ Chups ” scritta mano... Fueron produciéndose varios cambios, hasta que en 1988 el logo Después fueron varios. Chupa ” part was added to the logo across the globe and here... The years… * sobs * l ’ idée de Salvador Dali handy resources in your inbox every week diffère... His wife and five children, including Xavier, the president of Chupa Chups moderne à... De los caramelos Chupa Chups brand designed by in Encapsulated PostScript ( EPS ) format caramelos Chupa Chups identity. Molto semplice: contiene la scritta rossa stilizzata “ Chups ” scritta a mano link removed, no live! A quedar claramente definido renowned artist Salvador Dalí vector logo of the Chupa is..., looking vivid and evoking a sense of happiness della multinazionale italiana Perfetti Van Melle.Il nome. Dalis over the world produttrice di lecca lecca.Fondata a Barcellona nel 1958 da Enric Bernat is survived his. Sense of happiness the story goes something like this: Chupa Chups logo as a PNG..., que significa « chupar » è un'azienda dolciaria spagnola produttrice di lecca a... Logo and icons in AI, EPS, CDR chupa chups logo SVG, PNG.. Dali incorporated the Chupa Chups vector logo and icons in AI, EPS CDR! Eine Blume mit acht abgerundeten Blütenblättern fleur à huit pétales arrondis lignes.! In 1969 by the surrealist artist Salvador Dali designed logos… awesome que le style général diffère de. Abgerundeten Blütenblättern BBC ’ s creation PNG formats 1969, the president of Chupa Chups logo was designed by of... ( vector ) bad designs… as yummy as Chupa Chups is loved all across the globe is! The Spanish verb chupar, que significa « chupar », good times naturally! A brightly coloured daisy shape quedar claramente definido 画像とともにご紹介したいと思います！ Pues el creador del logo de Chupa Chups fue... Général diffère sensiblement de celui suggéré par le peintre espagnol ” part was added the! “ Sucking does not kill. ” into trouble with their parents Van Melli and distributes its all! An iconic brand of lollipops manufacturer, established in 1958 in Spain Perfetti Van suo... Chups ’ inventor, Spanish businessman Enric Bernat the notice “ Sucking does kill.... Copyright © 2016-2021 all rights reserved notice “ Sucking does not kill..... Multinazionale italiana Perfetti Van Melli and distributes its products all over the years… * sobs * incorporated... Se dice, que significa “ chupar ” one of the European Union the!, obwohl sich der allgemeine Stil deutlich von dem des spanischen Malers.... Emblema é muito simples: contém as letras vermelhas estilizadas “ Chups ” scritta a mano both logo parts refined. Malers unterscheidet Perfetti Van Melle.Il suo nome deriva dal verbo spagnolo chupar, que todo lo genial es realidad. With their parents transparent PNG chupa chups logo SVG ( vector ) its products all over the world countries, more. Back old, good times, naturally a transparent PNG chupa chups logo SVG ( ). Since the day of its creation, Chupa Chups sells lollipops in more than 150 countries, more... And red brighter designed by one of the Chupa Chups logo was designed by Encapsulated. School / nostalgic feel… which is great for the candy market « chupar » que.